The Azure & AWS Outage: A Wake-Up Call for MSPs

If you’re an MSP, the recent dual outage of Azure and AWS probably hit close to home. Whether your customers rely on Microsoft 365, Teams, or other business-critical cloud services, downtime is never just downtime. It’s lost trust, lost revenue, and frustrated customers plus a support inbox overflowing with tickets you didn’t cause, but still have to fix.

For years, many MSPs have viewed the "hyperscalers" as a guarantee of stability. But the recent incidents revealed an uncomfortable truth: even the giants can fall. A single failure in one region can have global consequences. And when the cloud falters, everyone building on top of it feels the impact, including you.

Resilience isn’t outsourced, it’s designed.

Cloud providers deliver the infrastructure, you deliver the reliability. Your clients don’t care whether it’s AWS or Azure that went wrong; what matters is that their business keeps running.

That’s why business continuity and disaster recovery (DR) must be at the heart of your offering, not an optional extra. Backup alone is no longer enough, it only means your data is stored somewhere. The business still stops, even if you have a backup. Disaster recovery, on the other hand, means your business keeps going when it matters most.

With a solution like Acronis Disaster Recovery, you can move from reactive to proactive protection. The result? Your clients’ systems keep running, even when Azure or AWS don’t.

• Spin up full production environments in the cloud within minutes, with no extra hardware.

• Manage both backup and DR from one unified console.

• Automate failover tests so you know your plan works.

• Build flexible multi-cloud or hybrid scenarios across Acronis Cloud, Azure, or on-prem environments.

From vendor dependency to competitive advantage

For you as an MSP and for your clients, this is more than just a warning. It’s a turning point.If you can guarantee uptime when the largest clouds go down, you’re no longer just a service provider. You’re a business continuity partner.

Want to learn more about how Acronis Disaster Recovery can strengthen your customers’ resilience and your service portfolio? Check it out here or contact us at sales@gridheart.com - we are here to help you!