Case Studies
Acronis + Gridheart: A Partnership Driving Cybersecurity Forward
Drive, Presence, and Results – How We Build Success
We had the opportunity to speak with Camilla Blomster, Nordic Marketing Manager at Acronis, who since joining the company in 2022 has been a key figure in the close collaboration between Acronis and Gridheart.
For both Gridheart and Acronis, success is about more than just numbers – it’s about building relationships, understanding the customer’s challenges, and delivering solutions that make a real difference. The partnership with Acronis is a clear example of how drive, presence, and results go hand in hand to create sustainable growth.
Background
Acronis is a global tech company with roots in Singapore and headquarters in both Singapore and Switzerland. With over 1,700 employees, presence in 15 countries, and solutions supporting more than 750,000 companies worldwide, Acronis is a leading player in both cybersecurity and data protection. What began with backup solutions has evolved into a full platform for cyber protection—tailored for both businesses and consumers.
A Key Local Partner in the Nordic Market
With the launch of Acronis' cloud-based products, their traditional distribution model evolved—and Gridheart quickly became a key player in the Nordics. Today, they are one of Acronis’ leading distributors in Scandinavia, with a partnership defined by close collaboration, fast response times, and strong technical expertise.
In the early years, Acronis focused primarily on backup and data protection, quickly earning a strong reputation in the industry. Since then, the company has significantly expanded its scope. Today, Acronis offers a comprehensive suite of cloud services, with Gridheart standing out as one of its top distributors in the region.
In 2024, Acronis took an exciting new step when Swedish investment firm EQT acquired a majority stake in the company. This marks not only an increase in Swedish influence but also new opportunities to strengthen Acronis' presence in the Nordics. For Gridheart—already a trusted partner for many years—this development opens up even greater opportunities for growth and deeper collaboration.
Gridheart – For when things need to happen
When Acronis shifted from traditional distribution to cloud-based services, they needed a partner that could act quickly, understand the market, and get things done. That’s when Gridheart stepped in—and they’ve since become a vital force behind Acronis’ success in Scandinavia.
Through a long-standing and close relationship, Gridheart has proven that they don’t just deliver—they commit. From sales and marketing to technical support, they show up every day with focus and drive.
“Thanks to Gridheart, we’ve reached the Swedish market quickly and securely. They ensure our customers receive the best possible service - and it shows in every interaction,” says Camilla Blomster.
Gridheart – Always One Step Ahead
Gridheart does more than just deliver support – they stay ahead of the curve. Through continuous training and certifications, the team keeps their knowledge up to date, ensuring that Acronis customers across Scandinavia always receive the right support at the right time.
"What truly makes a difference is their ability to act quickly when it matters most. Whether it's a new market demand or a technical challenge, Gridheart is ready to adapt and deliver solutions. They’re also close – not just geographically, but in the way they collaborate. With strong local commitment and a focus on lasting relationships, they create real value for both Acronis and its customers", says Camilla Blomster.
The Partnership – A Success Story
Since the beginning, the collaboration between Acronis and Gridheart has been characterized by strong commitment from both sides. Gridheart’s marketing and sales teams are dynamic, adaptable, and fast-moving, allowing the partnership to deliver quickly and effectively—even in complex and evolving projects.
During Acronis’ expansion in the Nordics, Gridheart has proven to be an ideal partner with the ability to act fast, with agility and precision. “Their deep expertise and strong commitment in both support and sales-related activities have been invaluable,” says Camilla.
Together, Acronis and Gridheart have carried out a range of successful initiatives – from customer events and training sessions to major trade shows and industry events. What makes the collaboration especially effective is Gridheart’s ability to combine sales and marketing support in a way that not only strengthens the Acronis brand, but also helps customers advance in their journey toward stronger cybersecurity and improved data protection.
"Gridheart is not just a partner – they always go the extra mile to ensure our collaboration delivers real value. They focus on building long-term, sustainable relationships that benefit both us and our customers."
Looking Ahead – This Is Just the Beginning
For both Acronis and Gridheart, this is only the beginning of a continued success story. Both companies are looking forward to growing, evolving, and further strengthening their position in the Scandinavian market.